Potocco: Excellence Rooted in Family Tradition
Originating as a small workshop specializing in handmade wooden chairs, Potocco has evolved into a global brand, encompassing 44,000 square meters of production space. By skillfully merging traditional woodworking techniques with cutting-edge technology, Potocco upholds Italian craftsmanship while pioneering innovation. Under the leadership of Antonino Potocco, along with his daughters Alice and Marianna, the family-owned enterprise has achieved international presence, with distributors across the USA and Asia-Pacific. Every piece from Potocco is a testament to Italian excellence, featuring materials such as handwoven cane, nautical ropes, and ribbons, all manufactured in Manzano, Italy, proudly displaying the "Made in Italy" quality mark. Collaborating with esteemed designers like Bernhardt & Vella and Hannes Wettstein's Studio, Potocco's in&out collections consistently deliver comfort, sophistication, and distinctive style.
The Heart of Potocco's Success: Craftsmanship and People
Potocco's strength lies in its century-long dedication to its people and craftsmanship. Valuing every individual, from artisans maintaining age-old traditions to external collaborators, Potocco acknowledges that their success is a collective achievement. Despite technological advances, the brand continues to emphasize in-house production, hand-weaving, and meticulous work with diverse materials. Their approach combines tradition with innovation, ensuring exceptional quality and bespoke customization. Potocco's adaptability sets them apart, providing tailored solutions for a variety of projects, from residential spaces to corporate environments. The brand excels in delivering specialist support from initial concept through to project completion, meeting unique client requirements with professionalism.
Potocco's Signature Products: A Showcase of Artisanal Excellence
Potocco's dedication to craftsmanship is evident in their acclaimed products. For instance, the "Scheggia" easy chair features a solid Canaletto walnut frame and a hand-woven seat in mid-brown Gassa rope, epitomizing the brand’s mastery. The continuous line design follows the natural grain of the wood, creating a seamless aesthetic. The "Sen" collection, inspired by traditional Japanese doors, includes wood and glass sideboards with sliding doors, marrying delicacy with functionality. The ash frame and glass doors with ash grilles offer a unique storage solution. The "Velis" series provides versatile seating options, from swivel fabric easy chairs to upholstered leather chairs with armrests, combining comfort with high-end design. Features such as high backrests and fire-retardant polyurethane foam cushioning, along with ash wood or Canaletto walnut frames, highlight Potocco’s intricate craftsmanship. The "Lyz" collection further showcases Potocco's expertise, blending wood and upholstery into refined, comfortable pieces.
Each product is a reflection of Potocco's unwavering commitment to quality and innovation, offering elegant solutions that enhance living and working environments with their timeless Italian design.
